A Nike executive vision

The intelligence layer of elite basketball.

A league-owned operating system for the world's premier grassroots basketball ecosystem. Every game, every player, every decision — one connected intelligence engine.

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Chapter 01Act I

Opening

The game has changed.

Basketball has entered the intelligence era.

The new reality

Every game creates data.

Every possession tells a story.

Every athlete leaves a digital footprint.

Today

Yet the biggest decisions are still made with…

Notes. Opinions. Spreadsheets. Scattered recruiting services. Disconnected video.

The intelligence layer doesn't exist.

Chapter 02Act II

Every summer

Nike already owns the best basketball.

The best players compete.

The best coaches evaluate.

The best brands watch.

The future of basketball passes through EYBL.

And yet

When the tournament ends, the intelligence disappears.

Chapter 03Act III

The missed opportunity

Nike owns the league.

Others own the intelligence.

01247Sports
02On3
03Hudl
04Synergy
05PrepHoops
06ESPN

Why should someone else define the players competing in Nike's league?

Chapter 04Act IV

The opportunity

The Intelligence Layer of Elite Basketball.

A league-owned intelligence platform built exclusively for the world's premier grassroots basketball ecosystem.

Chapter 05Act V

How it works

The intelligence pipeline.

One connected ecosystem. From the first possession to the final decision.

Inputs

01Every Game
02Every Player
03Every Possession
The coreDECISION ENGINE™

Outputs

01Basketball Intelligence
02Better Decisions
03CREATES WINNING PLAYS

From signal to outcome.

Chapter 06Act VI

The decision engine

One workflow. Six moves. Zero silos.

A continuous decision loop where every step answers a different question — powered by one connected intelligence layer.

Decision loop01 / 06
Move 01 · Discover

Who should we watch?

  • Trending Prospects
  • Hidden Gems
  • Breakout Alerts
Auto
Intelligence Center
DiscoverLive UI

Not six products — one front-office operating system.

Chapter 07Act VII

Why it matters

Less time searching. More time deciding.

One platform.

One source of truth.

One intelligence engine.

One workflow.

01Reduce recruiting mistakes
02Identify talent earlier
03Track every athlete consistently
04Standardize evaluations
05Accelerate decision making
Chapter 08Act VIII

The strategic advantage

Nike doesn't simply sponsor elite basketball.

Nike defines elite basketball.

Now Nike can define elite basketball intelligence.

Chapter 09Act IX

The long-term vision

The operating system for basketball.

Today

League Intelligence

Tomorrow

The operating system for basketball

01High School
02EYBL
03College Basketball
04Transfer Portal
05NBA Draft
06Professional Basketball
07Global Basketball
Chapter 10Finale

Every great league owns its infrastructure

Every great league owns its infrastructure.

The NBALeague Pass
The NFLNext Gen Stats
Formula OneRace Telemetry
BaseballStatcast

The world's premier grassroots basketball league deserves its own intelligence platform.

Chapter 11Act X
EYBL IQ logo